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National
Headquarters
High Ranking Domains, LLC
dba: PlumbersOfAmerica.com
8989 E. Shangri La Rd.
Scottsdale, AZ 85260
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 Plumbing
Partner Tips
How To MAXIMIZE Your Sales Conversions With
PlumbersOfAmerica.com. Remember, You Are The ONLY COMPANY Getting
Our Leads In Your Area The Key Is To Respond ASAP.
As a leading search engine and online marketing company, we believe "success
leaves clues"
Because we generate leads across so many different industries...we
have the advantage of talking with our business partners and getting
insightful tips on what they do to maximize the referrals we send them.
While we both know we are not your sales staff...and actual conversions
from leads we send you are ultimately up to you and your staff, we
can both agree that an EXCLUSIVE LEAD is MUCH BETTER than a lead that
is sent to you and several of your competitor's...RIGHT?
Following the recommendations we have acquired from many of our other
successful partners could be the difference between making a GOOD Return
On Investment...and making GREAT Return On Investment.
Understanding The Customer's "Online" Mindset
While many of our partner's understand "traditional advertising
methods" very well, the Internet is quickly becoming the modern "GO
TO" resource for people looking for products and services. The
search engines have made locating services so much faster and easier
than even looking in a yellow pages book.
Did You Know?
- Consumer use of print directories (like the Yellow Pages),
continues to drop by 20% each year?
- Over 70% of adult consumers used the Internet as their "primary" choice
when researching products or services...such as garage door service
companies?
- Done right, online advertising can significantly reduce per job
customer aquisition costs?
Source:
The Kelsey Group Report, 2005
Most of the leads we generate are created by consumers who find us by
doing a keyword phrase search in their favorite search engine. We have
thousands of keyword combinations that make us just "ONE CLICK" from
getting the consumer into our web site.
Here's Where Most Online Sites Fail....
Converting site traffic is the key....think of a retail store...if someone
walked into the store and was not greeted by a store employee, offered
assistance, or guided to the sale items...as business owners, we would
say our employee is not doing their job. Web sites are the same way...but
obviously, there are no LIVE employees on the web page so the images,
navigation and content have to be VERY COMPELLING AND INTUITIVE SO THE
USER IS ENGAGED TO COMPLETE THE PRIMARY CALL TO ACTION which in our case,
is to request help by filling in our online form that generates a lead.
Here's where the fine line is...while getting as much information as
possible would seem most beneficial to you the garage repair operator...forcing
the consumer (who in most cases, is already under some kind of anxiety
because their garage door is not working) to complete lengthy online
forms detailing all their troubles is counter-productive and encourages
form abandonment. Think of how you handle a service phone call...do you
require the caller to push buttons answering a series of many questions
before their call is routed to a live person? Probably not
We Get You And Them Together...But You Need To Move Fast!
Once a consumer completes our online form and hits the Submit button...THEY
INSTANTLY SEE YOUR CONTACT INFORMATION. In fact, we even give them an
incentive to call you because we display several discount offers to encourage
them to pick up the phone. Regardless, our system immediately emails
you the results of the form they just completed which includes the following:
Contact Name
Email Address
Phone Number
City Service Is Needed In
Type of Service Needed (e.g Emergency Repair or New Installs etc.)
Any Detailed Comments Customers Provide
Monitoring your email for the leads we send you and responding to them
ASAP is crucial to your success. After all, getting a prospect on the
phone to further explain their needs is the important next step with
any advertising strategy, right? Only then will you be able to hear their
sense of urgency and determine the appropriate response for that lead.
If You Wait Too Long...You Will Lose Money!
This is nothing new. How many times have you sent a service truck out
only to find another company already at the location. While this is not
courteous, some consumers want action NOW...and if they do not feel you
share the same sense of urgency...they will continue to seek help until
their find someone who does. Because you are the only company getting
our leads for your area...YOU MUST ACT FAST FOR SEVERAL REASONS:
1) They say no opportunity is lost...someone else just picks it up -
if you wait, they will seek elsewhere.
2) Our good name is at stake...if you do not respond, they email or call
us to complain.
3) We want you succeed - we want you to think of us as your "secret
marketing weapon."
Handling Our Leads Correctly
When leads are sent to you, each will contain all the information that
the consumer enters in. While most every lead is accurate and valid,
you might occassionally get a bogus lead submitted from some teenager
with a bit too much idle time on their hands. We monitor all leads and
do not count bogus ones...so you should too.
The first step is making a phone call ASAP if you can. Obviously, the
time of day has much to do with when you will make the call, but it is
recommended you call them ASAP. If you get a voice recording, the best
message to leave is one that encourages them to call you back...right?
If you leave too much information, they have no reason to call you back
because you will have satisfied their curiosity. So, let them know you're
calling about the online form they filled out and you want to help them
ASAP, but you have a few questions for them and need them to call back
ASAP.
This is the perfect time to mention you have several discount specials
to offer them and you will explain those in detail when they call back.
You might even mention that a service repair truck may already still
be in their area so if they can get back to you soon, you will be able
to assist them quickly. YOU MUST PLAY TO THEIR URGENCY!
If you do get them on the phone, do your thing! We do however recommend
following up with them by sending an email to either confirm your appointment...or
to encourage them to call you ASAP to redeem a special repair offer which
you will tell them about in detail when their call you.
How To Reply Correctly To Our Leads By Email
Do NOT simply hit your reply button on the email we send you. If you
do, we will be getting your replies and the consumer will not. This could cost
you dearly...so please remember these simple steps:
1) COPY and PASTE the customer's email address from the lead we send
you into a NEW MESSAGE
2) COPY and PASTE the contents of the lead we sent you into this new
message so any back and forth emails you might have with the customer
allows you to always have their information contained in each message.
3) We recommend saving a couple of email drafts to quickly use when following
up. This saves you time from typing each message over and over.
We want you to be very successful and will assist you in any way we can.
Please do not hesitate to comment or suggest ideas, or better yet, provide
us with some of your success stories so we can add them to our site and
give you a link to your site etc.
Best of luck and thanks again for participating in the PlumbersOfAmerica.com
Exclusive Leads Program.
If you know other garage door operators in other areas, please tell them
about us! Toll-Free: 866-726-5669 |
